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Early Stage / Start up

Strategy 3 201.47 million baht
Economic value is driven by
Expanding and internationalizing Achievement in-country distribution.
a society of entrepreneurs

Developing New Entrepreneurs Educate and train 53 SMEs by coaches who specialize in
for the Next Normal Business Education Business Model, Design Thinking and Marketing, sales,
and Training technology, and law, planning workshop.
Entrepreneurs who have been in
business for less than 7 years are Conduct new business models, concept ideas, and apply to
seeking to transform their businesses practice for success by experts in 4 groups:
to adapt to the Next Normal. Food innovation, Marketing, Digital Data Management,
Execution Production technology and International marketing.
and Coaching
A total of 53 entrepreneurs received • New food products.
business development support to next normal • Packaging that extends product life.
in 4 industry groups • New e-Commerce Line OA website.
• Customer Relationship Management System.
• Processing improvements reduce costs.
Food industry 38%
53 entrepreneurs have developed their
businesses to Next Normal in 5 areas:
Agro-Industry Group 28%
25 cases New product, new packaging, product life retention
2 cases Productivity and/or Performance
Cosmetic industry 21% 4 cases Technology and/or Innovation
21 cases Marketing
1 case Inventory management and Transportation systems
Health business group 13% Manufacturing: 12 The business plan presentation builds sales skills for
Entrepreneurs Classified by Type of Business developed to adapt to Agricultural sector: Launching to customers or investors. 30 potential new entrepreneurs
entrepreneurs and creates a clear business plan for sale
cases (23%)
Pitching
have been pushing products and services into the Next
Trade sector:
Normal business and testing the market through the “Health
A total of 53
27 cases (51%)
businesses have been
Cuisine & Beauty Festival 2022” campaign on the online
Service sector:
the Next Normal
platform “Shopee”.
Product
2 cases (4%)
12 cases (23%)
Success factor

Expertise Low to Up Select the
connection stream entrepreneur that
development suitable and ready
for development
process
Categorized by region Northeastern region: Chuanchom Pharmacy Co., Ltd. has “new products, Ready-to-drink kombucha
Northern region:
8 cases
powder with Prebiotic and Probiotic, Mixed berry flavor,” suitable for foreign
markets. As a result, production increased from 2,600 pieces to 14,500 pieces.
Sales increased from 104,000 baht to 580,000 baht within 1 month and are
6 cases
expected to increase to 5,712,000 baht within 1 year.
Kinsen 2019 (Thailand) Co., Ltd. got “Product Prototype” and “Company Can
Eastern region:
1 cases
attention, generating sales of 100,000-200,000 baht within the project period,
expanding the menu. such as ready-to-eat, Tom Yum, Yentafo, and Pad Thai flavors
with innovative packaging.
Central region: The Best of Next Normal Negotiate Business Matching with Modern Trade,” causing The Mall to pay
5 cases Dorothy Network Co., Ltd. has a “new business plan BMC” Retarget to increase
customer groups and branding. Create brand awareness, strategy, and
Bangkok: communication, ready to develop a website. www.cabkrob.com in trading link
providing information to customers Ready to look for more sales opportunities
33 cases through online channels resulting in higher profits.
Annual Report OSMEP 2022 69