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Suggestions for the Implementation of MSME
Promotion in further phrase

Preparation of Annual Action Plan The situations of urgent
need should be considered with appropriateness corresponding to the
problem of SMEs in each business group, as SMEs are still affected by
COVID-19, as well as the effects of the Russian-Ukrainian war and the
inflationary situation that affects the economic crisis that still affects
the business However, the framework of the project plan should be
evident in the target groups that will be proactively promoted and the
target groups that are fundamental development due to diverse needs.

Emphasizes on Economic Development and SME after
COVID-19 affects the growth and sustainability of the economy, for
example:
• Utilize targeted industry promotion policies and develop special • Encourage entrepreneurs at the local level to be strong by expanding
economic zones to benefit SMEs. technology. Innovation is linked to the development of local strengths.
• Implementation of the Green Economy concept leading to sustainable Encourage startup groups to be part of the development in the area
economic development. The goal is to create a good quality of life and more economic and social development.
and equality for the people by minimizing negative impacts on the • Expanding the results of monitoring the situation of SMEs to the
ecosystem and the environment. For example, reducing resource area level. And there is a real-time tracking and linking database of
use, alternative energy, efficient waste management, or effects on various agencies.
the environment and people. • Accelerating the development of promotion mechanisms to create
• Applying the concept of Digital Economy, both digital technology conducive factors, such as developing BDS mechanisms for private
and the Internet to be applied to the production process to improve service units to meet standards. Providing information or advice on
productivity, process, and / or change the Business Model to be more aggressive marketing, especially in foreign markets.
digital to control while enhancing the opportunity to generate income, • Encourage SME entrepreneurs to access resources, raw materials,
as well as reaching consumers. and effective planning.
• Innovation development to enhance competitiveness. Raise the • Promote SME market to enhance demand and the development of
productivity and quality of SME products. Each country often uses new potential markets. Support for products-services and innovative
the Triple Helix Model of innovation, which is innovation development trade as well as build knowledge and understanding and promote
through the cooperation of the government, universities, and SMEs, consumers the innovative products, Green products, etc.
with the government facilitating and promoting appropriate budget • Promote SME business using Big Data for management to enhance
and resources. new business opportunities.
Types of SME Promotion projects that should be OSMEP should play a role in the committee or working
implemented in the future. group solving problems. Develop, promote, or drive plans
• To promote the adaptation of strategies by Small and Medium-sized related to or affecting SMEs. For example, giving opinions or
Enterprises (SMEs) to meet customer demands, various forms of evaluating essential projects that involve the achievement of national
services should be offered through online platforms. These services strategic goals and the master plan under the national strategy (Flagship),
include options like Point of Sale Financing (POS), buy now, pay participating in the committee about driving the targeted industries and
later (BNPL), and other incentives to encourage SMEs to develop services of the future, Participating in a committee related to driving or
or embrace diverse platforms. Examples of such incentives could revitalizing the tourism sector, etc.
involve subsidies through vouchers and tax measures, among other
supportive initiatives. The development of OSMEP personnel and working systems
• Projects / measures to attract significant private sector help support, is conducive to driving toward being a System integrator
including creating trade alliances for the development of SME and demonstrating leadership in various stages to achieve acceptance,
entrepreneurs. including improving the data structure and management. For example,
• Promotion of logistics cost reduction projects or support for the linking relevant internal and external database systems and linking Big
integration of small exporters to reduce transportation costs. Data in decision-making, planning, and warning promptly. Collaboration
• Development of entrepreneurs in the tourism sector linking business and internal working mechanisms must be forwarded and coordinated
partners’ cost adjustment using technology to enhance opportunities in various research databases to design policies, plans, projects, and
and manage. monitoring and evaluation.

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